The safe AI operator for WordPress & WooCommerce
Waffle is an AI assistant inside WordPress that safely operates your site — chat in plain language to run 60+ governed WordPress & WooCommerce operations (edit content, manage orders, audit SEO, even build & deploy custom features), with every change approved, audited, and reversible.
AI that can talk about your site isn't enough.
Running a WordPress business still means dev tickets, agency invoices, and the fear that one bad change breaks a live store.
✗Blocked on developers
Simple content, product, and price changes wait on an engineer or agency.
✗Risky AI actions
One wrong bulk edit or price on a live store — with no undo — is real revenue risk.
✗No governance
No approvals, no audit trail, no rollback. Not safe for orders, roles, or production data.
Ask in plain English. Waffle does it — safely.
Every request runs through the same safety rails a careful engineering team would build by hand.
Ask in the wp-admin chat
Staff type a request in plain language. Waffle picks the right tools — filtered to their role and your installed plugins.
Snapshot before any change
Read-before-write: the current state is archived first, so every change is reversible.
Approve what matters
Lower-privilege staff propose; Editors/Admins approve in a wp-admin inbox. Low-risk changes can auto-apply below a threshold you set.
Applied, logged, reversible
Written via the WordPress REST API, recorded in an immutable audit log, and roll-back-able any time.
Built for WordPress teams, not just curious devs.
One assistant for content, commerce, design, and safety — across the plugins you already run.
AI chat in wp-admin
Natural-language assistant with a role-filtered toolset and automatic PII redaction.
60+ governed operations
Posts, Pages, Users, Media, WooCommerce, and Elementor — each a tested, typed tool.
Approval inbox
Staff propose; Editors/Admins approve. Risk-scored auto-apply below your threshold.
One-click rollback
Undo any single change — even months later — including generated plugins & pages.
Soft-delete & audit
Nothing is hard-deleted. Every action logged with actor, change, and reason.
WooCommerce ops
Products, orders, coupons, refunds, statuses — with safe-transition guardrails.
Elementor aware
Pages, widgets, templates, design system, and rollback for Elementor & Elementor Pro.
On-demand audits
Accessibility (WCAG 2.1 AA), SEO (Yoast/Rank Math), performance & responsive — one prompt.
Bring your own LLM
Claude, GPT, Gemini, or any OpenRouter model. Your key, your bill — never stored.
Describe a feature. Waffle builds & ships it.
Beyond editing — Waffle generates custom plugins and complete pages, then deploys them to your live site under strict safety controls.
- AI Feature Generator: a self-contained plugin from a sentence
- Static analysis + safety scan before anything deploys
- Self-healing deployment recovers from activation errors
- Visual Page Generator in your active builder (Elementor / WPBakery / Divi / Gutenberg / Classic)
- Full version history & one-click rollback
Waffle vs. the other WordPress AI agents.
Other tools let an AI touch your site. Waffle adds the safety rails a real store needs — soft-delete & rollback, multi-role approval, audit, and AST-checked code generation.
| Capability | Waffle | WordPress MCP Adapter | Vibe AI | Royal MCP |
|---|---|---|---|---|
| Acts on the live site | ✓ 60+ ops | ✓ | ✓ | ✓ |
| Soft-delete + per-change rollback | ✓ | ✗ | ✗ | ✗ |
| Role-aware approvals (propose → approve) | ✓ | ✗ | partial | ✗ |
| Immutable audit log | ✓ | ✗ | ✗ | partial |
| AI builds & safely deploys features | ✓ | ✗ | ✗ | ✗ |
| Prompt-injection & destructive-action defense | ✓ | ✗ | partial | ✗ |
| EU data residency + GDPR (managed) | ✓ | self-managed | self-managed | self-managed |
Comparison reflects publicly available product information; capabilities evolve.
Einfache Preise
Pro Site bezahlen. Jederzeit kündbar. 14-Tage-Rückgaberecht.
Enterprise
- Bis zu 1 WordPress-Site
- All 65+ governed AI operations across WooCommerce & Elementor
- Approvals, audit log, soft-delete & one-click rollback on every change
- Priority support with guided onboarding
- Bring your own LLM key — Claude, GPT, or Gemini
- KI-Feature-Generator (eigene Plugins)
- Visueller Seitengenerator
- Verschlüsselter Zugangsdaten-Tresor (EU-gehostet)
Häufige Fragen.
Do I need an LLM API key?
Yes — Waffle is bring-your-own-key. Use Claude, GPT, Gemini, or any OpenRouter model. You pay the provider directly at cost; your key is never stored on our servers.
Is it safe to let AI change my live store?
That's the whole point. Every change is snapshotted first, gated by role-aware approvals, written via the WordPress REST API, recorded in an immutable audit log, and reversible with one click.
Where is my data hosted?
In AWS Frankfurt (EU, eu-central-1) for full GDPR alignment. Credentials are encrypted and the audit log is tamper-resistant.
Which plugins does it support?
WordPress core, WooCommerce, Elementor & Elementor Pro, Yoast/Rank Math, Contact Form 7, ACF, and more — with role-aware permissions baked in.
Can it really build features for me?
Yes. Describe a feature and Waffle generates a self-contained plugin, statically analyses it, deploys it to your site, and self-heals activation failures — with full version history and rollback.
How do I add a new site?
Each site under your subscription gets its own license key. Open your customer portal → Sites, click “Add site”, and copy the key into that site's Waffle plugin (Settings → Waffle).
Talk to your WordPress site.
Install in 3 minutes. Free 14-day trial. Cancel anytime — your data stays yours.